Magal is a jewelry brand that offers high-quality gold and diamond pieces at affordable prices by incorporating complementary materials, maintaining a balance of luxury and affordability.
In July 2021, Magal had been stuck at the same annual sales figure for three years, largely due to outdated marketing systems and a lack of fresh creative content.
Revamping Magal’s Marketing Strategy and Approach
Creative production: Launched new photoshoots and video content.
Email and SMS marketing: Increased email frequency and optimized segmentation.
CRO work on the website to boost conversion rates.
The Early Christmas sale was a major success. We launched the campaign 90 days before Christmas, addressing customer concerns about shipping delays from the previous year. Customers responded by buying multiple pieces per order for gifts.
We also launched a 3-week Black Friday sale and celebrated the brand’s 5th anniversary with daily deals.