Inokim

Client Overview:

Inokim is a premium electric scooter brand known for its durability and reliability, with scooters retailing for $1,200. They dominate the market in Israel but faced challenges in penetrating the U.S. market.
We revamped their marketing to better reflect the quality of their product:

The Challenge

Despite having a superior product, Inokim’s U.S. marketing efforts were not matching the quality of the product. Their Shopify store had a low conversion rate, and the brand struggled to justify its premium pricing due to limited market recognition.

Solution

We completely overhauled Inokim’s marketing strategy to accurately reflect the premium nature of their product and support their positioning in the U.S. market.

We redesigned the website to boost conversions, launched automated email flows, and created fresh branded and UGC content.

We also built a promotional calendar and introduced post-purchase upsells like shipping protection and service packages to drive additional revenue.

We implemented

Website redesign: Improved the UX/UI to highlight the product’s superior specs and boost conversions.

Email marketing: Implemented lead generation through pop-ups and built automated flows.

Creative production: Produced new content and launched a user-generated content (UGC) program

Annual planning: Developed a promotional calendar and tested various conversion elements on the website.

Results

Revenue growth: Achieved 3X growth in revenue within a year.
Conversion rate improvement: Increased conversion rate significantly by 50%.
Email list growth: Expanded their list to over 5X its original size.
Additional revenue: Implemented shipping protection and a service package that contributed to overall growth.

Menu