Car-seat brand

Client Overview:

A premium manufacturer car seat–stroller brand that sells strollers, tricycles, and parenting accessories. Their strollers are priced at around $500 and sold worldwide.

Challenge:

In 2018, the client was selling in 50 countries through distributors, with the majority of U.S. sales happening online. As their U.S. distribution contract was expiring, they needed to transition to direct-to-consumer (D2C) sales while maintaining strong relationships with retailers. Also, we needed to work around clock to have the website ready by year-end.

Solution

We urged the management team to secure additional stroller inventory, knowing demand would spike during the Black Friday/Cyber Monday (BFCM) period. Initially, only a limited number of strollers were available, but we sourced additional units globally to meet anticipated demand.

We implemented

Analytics setup and CRO work for their Shopify store

Email and SMS marketing Set up segmentation, automated flows, and campaigns.

Creative production Developed new brand-aligned creatives.

Annual planning Structured a calendar for promotions and holiday sales.

Results

Black Friday: Reached significant sales, completely depleting stock over the weekend.

Year-end sales: Grew their online sales by over 10X by the end of the year.

Long-term growth: Continued scaling to achieve double-digit growth over the next two years, maintaining a ROAS of 10.

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